How Dating App Algorithms Actually Work — And Why Yours Has Quietly Stopped Showing You People

Your matches didn’t dry up because your town ran out of single people. Here’s what the algorithm is really doing, and how to get your queue moving again. Ellie, 31, from Dundee, got through forty profiles on the bus to work one Tuesday and matched with nobody. By Friday she’d been shown the same ginger-beardedContinue reading “How Dating App Algorithms Actually Work — And Why Yours Has Quietly Stopped Showing You People”

Why Your ‘Type’ Is Keeping You Single

Maya, 29, from Manchester, could describe her ideal partner with photographic precision. Tall. Dark hair. Works in something creative but not too creative. Ambitious but not work-obsessed. Funny, but not the class clown type. Someone who’d look good in wedding photos but wouldn’t embarrass her parents. She’d dated this exact person seven times. Each relationshipContinue reading “Why Your ‘Type’ Is Keeping You Single”

The 5-Minute Profile: How to Actually Get Matches That Matter

Your dating profile isn’t a CV. It’s not an Instagram feed. It’s a conversation starter—and most people get it completely wrong. After analysing hundreds of profiles on Wisp and talking to dating coaches, I’ve identified what actually works. The good news? You can fix yours in five minutes. The Problem With Most Profiles Scroll throughContinue reading “The 5-Minute Profile: How to Actually Get Matches That Matter”